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-Writte by our team member: Cassie Mcgrath
Social media can be used not only for personal and business uses but also for internal and external work related uses. After learning more about Social Media Management, how to apply it, and how to learn from it, I shared my new found knowledge with the manager of my department’s social media accounts. It definitely made a difference!
Before the department Twitter was used for announcing events or just sharing something about our department. It was very self-promoting and did not have many followers or retweets. After learning more about engagement, brand awareness, metrics, and analytics I was able to share a better plan and idea for how, when, and what we were sharing on our channels.
The department twitter now has a couple thousand followers and is retweeted pretty regularly. All it took was applying the knowledge and information that Teaching.Social and Social Media Management taught me.
First and foremost we needed to stop only promoting ourselves. Nobody cares just about us and what we are doing. If you think of it in human terms, whenever someone talks about just themselves they are usually considered self-centered and not too many people are thrilled to listen or spend time with them. Same principle applies to promoting yourself on Social Media. Talk about yourself sometimes, stick up for yourself when needed, and share your accomplishments and plans sparingly.
When you stop only promoting yourself it opens up time and resources to promote others and share their ideas. My department often collaborates with people from other departments, businesses, and schools. We have learned to retweet others who have great insights, information, or even events. You never know where it could lead, our collaborative approach means they have started to retweet our events and insights.
Next, engage your audience. Get the audience to talk to you, make them want to listen and pay attention. Create engaging posts that draw them in or lead to discussions. Get people talking. Ever heard how a great host is someone who keeps the conversation flowing? Same idea.
Third, be human. Do not just leave your posts as boring snapshots or uninteresting blurbs. Do not just post the good, and don’t ignore the bad. Be human. Share the exciting, be thrilled, address the bad. Share things about the people within the company. For example several of my colleagues bring their dogs to work pretty regularly they are kind of like office mascots and we are now not afraid to periodically share pictures of them on our social media while in the office. Afterall cuteness, personality, and fun draw people in.
Lastly, check the metrics and analytics. Perhaps you think that your audience is made up of morning people so you post only in the morning. Well if you check the analytics you may find out that your audience is actually more interactive and responsive after lunch. Use that information to your advantage! Share the important things or fun things when they are most active. Use what the metrics and analytics tell you to shape your strategy and posts.
Overall, taking what I learned from Teaching.Social and about Social Media drastically changed the outcomes of our department social media. If it worked so great on our end, and I don’t even control the channels then think what could happen if you apply the same tactics to your personal social media accounts, your businesses, or even work related accounts that do not necessarily need to exist. You never know what you will learn, unless you try!
We are an idea that is coming to life and are a working progress. Because we were founded by the needs of students and our community, it is ever changing to adapt to the current demands. Please stay tuned with us through our social media channels: Twitter and Facebook.