Written by our team member Karina Grazina
I’m a journalist. I care about words. Images used to be just ornaments for me until I discovered the power they have to communicate with and engage audiences. And this is especially true for social media.
When I started posting, I decided that I should create my own images to make my posts unique. But since I’m not a techy person at all, I had no idea which tools I could use. I started playing with PowerPoint and Keynote, which nowadays have a lot of tools to build cool images. They were ok to start, but I wasn´t satisfied. I was looking for something that could help me build really professional visuals. On the other hand, I wanted a tool that would let me work faster. I thought there should be something free available online. And there was!
I started with Canva, perfect for people with no experience in design. It’s really intuitive and you can make simple things, like the picture on the left, in one minute (as an Argentinian, I love meat and wish this post were real). I try not to use images available online. I have many friends that take beautiful pictures and they are very happy to share them. It’s good to have something nobody else has and also you avoid copyright issues. You can always find images online if you don’t have talented and generous friends like mine. For this visual, I used images from Unsplash, a free photo archive. They say on their website that you can “do whatever you want” with them.
With Canva, it is possible to make collages, but simple ones. As I love collages, I wanted to try something else: CollageIt. Picture Collages are always visually attractive and useful to tell stories, address connections among different elements, show different stages of a process, and many other things. This Mac app creates collages like this one on the right automatically in a matter of seconds (more meat).
If you´ve decided to create your own images, you should first think of what type of visuals you want to create. Here I just mentioned the ones I’ve used when taking my first steps in producing quality images in an easy and fast way. Anyway, the most important thing here is to have fun while doing it!
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