Teaching Social’s favorite Social Media Tools
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Once you start to familiarize yourself with social media you will soon realize how many tools there are on the market to effectively organize, listen, monitor and analyze your social media activates. Some of them have proven to enhance our projects tremendously and that is why we came up with the idea to compile a list of the tools we favorite most.
This list does not aim to be complete, instead we only want to recommend tools that we have worked with and which we found to be helpful and thus, can recommend to you. As there is a steady stream of new tools coming out on the market the list will evolve over time. We hope that this list will make your decision easier when deciding which tool will be the most appropriate for you. The list will evolve over time as we continuously will learn about and try out new tools. For a better overview, we have categorized our recommended tools in 3 areas: Social Media Management Tools, Social Media Content Tools and Social Media Analytic Tools. We also have a section with useful links to blogs covering the same. |
Social Media Management Tools
These tools help you organize your social media activities across different channels. Social Media Content Tools These tools cover a broad range of aspects when creating content such as finding the right key words and hashtags and relevant content for your postings. Social Media Analytic Tools These tools help you to analyze and compare reach, engagement and return on investment of your social media activities. Collection of blogposts for Social Media Tools In this section you'll find useful links to blogs covering the same. |
- Social Report
Social Report is a complete social media management platform, filled with automations, scheduling, & posting tools
"Only tool I have been able to find that allows me to post and view analytics for LinkedIn groups and companies. Makes posting very easy - just shows a calendar and can post whenever on the calendar to up to 6 channels (i believe) Got a free 30 day trial, after that is $50."
Social Report is a complete social media management platform, filled with automations, scheduling, & posting tools
"Only tool I have been able to find that allows me to post and view analytics for LinkedIn groups and companies. Makes posting very easy - just shows a calendar and can post whenever on the calendar to up to 6 channels (i believe) Got a free 30 day trial, after that is $50."
Cassie McGrath - Student, Social Media Management
- Hootsuite
This is a very popular and widely used management tool.
“I just love Hootsuite. For business, it can be very powerful, it save you time by managing and monitoring multiple Social Networks, and brands. Furthermore, it provides enhanced analytics reports. The Hootsuite University offers several tips and tricks how to best move forward with your social media marketing strategy.”
This is a very popular and widely used management tool.
“I just love Hootsuite. For business, it can be very powerful, it save you time by managing and monitoring multiple Social Networks, and brands. Furthermore, it provides enhanced analytics reports. The Hootsuite University offers several tips and tricks how to best move forward with your social media marketing strategy.”
Charlotta Thorbjörnson - Student, Social Media Management
- Social Mention
Social Mention is a social media search engine that searches user-generated content such as blogs, bookmarks, comments etc
"Social Mention was the first tool I ran into and it made everything really easy. It´s a perfect tool for those who are starting to dig into the social media world. It´s really intuitive. It lets you know what is being said about your company or other companies in a single list. You can find out where people are talking about you or your products/services. It´s as easy as typing the search word or phrase you’re interested in. Then, if you want, you can narrow your results by chosing the option from the menu that best fits your objective."
Social Mention is a social media search engine that searches user-generated content such as blogs, bookmarks, comments etc
"Social Mention was the first tool I ran into and it made everything really easy. It´s a perfect tool for those who are starting to dig into the social media world. It´s really intuitive. It lets you know what is being said about your company or other companies in a single list. You can find out where people are talking about you or your products/services. It´s as easy as typing the search word or phrase you’re interested in. Then, if you want, you can narrow your results by chosing the option from the menu that best fits your objective."
Karina Grazina - Student, Social Media Management
- Right Relevance
This tool enables you to quick and simple search and discover highly relevant content.
“This tool did not only help me to discover fresh relevant content but far more to identify influential experts and the keywords that matter in a specific field of interest. I highly recommend it. Here you can find the story behind the tool and how you can utilize it to its full potential.”
This tool enables you to quick and simple search and discover highly relevant content.
“This tool did not only help me to discover fresh relevant content but far more to identify influential experts and the keywords that matter in a specific field of interest. I highly recommend it. Here you can find the story behind the tool and how you can utilize it to its full potential.”
Charlotta Thorbjörnson - Student, Social Media Management
- Social Report
Social Report is a complete social media management platform, filled with automations, scheduling, & posting tools
"Social Report - makes LinkedIn analytics super easy and you can change how you want to look at them - visitors vs followers, etc"
Social Report is a complete social media management platform, filled with automations, scheduling, & posting tools
"Social Report - makes LinkedIn analytics super easy and you can change how you want to look at them - visitors vs followers, etc"
Cassie McGrath - Student, Social Media Management
- Edgar
"Meet Edgar, Social media analytical tools enables you to collect and interpret data to adjust your marketing strategy to reach your goals. Therefore, it makes sense to choose a social media tool based on our goals. Edgar is a social media tool that gives you an extra hand with its automated social scheduling as well as creating a content archive organized by categories. On top of that it tracks your engagement metrics, shedding light to your content." Try it now!
"Meet Edgar, Social media analytical tools enables you to collect and interpret data to adjust your marketing strategy to reach your goals. Therefore, it makes sense to choose a social media tool based on our goals. Edgar is a social media tool that gives you an extra hand with its automated social scheduling as well as creating a content archive organized by categories. On top of that it tracks your engagement metrics, shedding light to your content." Try it now!
Joanna Yael Lee - Student, Social Media Management
A Collection of Blogposts about useful Social Media Tools
- The 9 Best Keyword Research Tools to Find the Right Keywords for SEO - Hubspot
- Complete guide to keyword research for SEO - Search Engine Watch
- 10 Great Alternatives to the Google Keyword Research Tool - Pamorama
- Eight tools to combine several social media feeds into one - Search Engine Watch
- The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them) - Buffer Social
- The List of the Top 25 Social Media Analytics Tools - Keyhole
- A list of 20 tools for extent graphics - CoSchedule Blog
- 32 Free (& Almost Free) Content Marketing Tools - Wordstream